Nieman Lab: Testing Kagi — HouseFresh ranked #1 vs #64 on Google
Source blog_post Strength strong
Nieman Journalism Lab tested: searching "best budget air purifiers," HouseFresh (independent review site) ranked #1 on Kagi vs #64 on Google. Demonstrates quality-based ranking vs ad-influenced ranking. Called Kagi "the search engine equivalent of a Honda Civic."
Published April 1, 2025
Added March 22, 2026